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Our Story

The scent of luxury — re-imagined in the lab.

By Samira Daher

H&H — Herfume & Hisfume — was founded by Samira Daher with one belief: the feeling of a luxury fragrance shouldn't be reserved for a few.

Every H&H Lab Edition is composed by perfumers who studied the world's most loved scent families, then re-engineered them as long-lasting Eau de Parfum without the boutique markup.

From our pink Herfume line for her, to our navy Hisfume line for him, to skincare, candles and traditional soaps — every product is small-batch, lab-tested and made to feel quietly expensive on your skin.

Every formula passes through our lab in small batches. We tested longevity at 8+ hours on fabric and skin. We use the same families of essential oils and absolutes that the great houses do — bergamot from Calabria, rose from Isparta, oud from Assam — and pay our perfumers as artists, not as decorators.

We don't imitate any brand. We don't need to. We compose original Lab Editions inspired by the scent families you already love, and pass the saving directly to you.